Posts Tagged ‘big data’

GGDOttawa presents Internet of Things (IoT) – October 7, 2015



The internet of everything is everywhere. It’s nigh on impossible to avoid mention of the hottest new wearable device or self-driving car in the media these days. But what is it, why should we care and what does it mean for businesses? Is it over-hyped, or the next big thing?

Did you know:

  • Experts estimate that the IoT will consist of almost 50 billion objects by 2020.
  • By 2019, the Enterprise IoT sector is estimated to account for nearly 40% or 9.1 billion devices.
  • The UK Government allocated £40,000,000 towards research into the Internet of Things in their 2015 budget.
  • The concept of a network of smart devices was discussed as early as 1982, with a modified Coke machine at Carnegie Mellon University becoming the first internet-connected appliance, able to report its inventory and whether newly loaded drinks were cold.

Understanding the market potential and where to place bets in the internet of everything is as unwieldy as the name suggests. There exists a multitude of communications protocols, nascent ecosystems and emerging service & business models creating a complex landscape for market entrants to penetrate. Companies, established and new, are lining up for a piece of the business and placing their bets. Who will emerge victorious?

In this talk Treena will discuss some of the technology, market and patent trends driving the internet of things.

Speaker Bio:

Treena headshotTreena Grevatt (@tgrevatt) is Director of Marketing, Intellectual Property Services at TechInsights (@techinsightsinc), an Ottawa-HQ’d global provider of technical analysis and patent portfolio services to the world’s leading technology firms.

She holds a Ph.D. in ultrafast laser spectroscopy and a BSc in physics with laser science from the University of Southampton and worked for seven years in high speed laser manufacturing at Nortel. Treena was formerly Product Manager at DISTIL Interactive, an award winning web-based learning games start-up. Prior to that she served as a Professor and Program Coordinator of the Bachelor of Applied Technology degree in Photonics at Niagara College, with responsibility for designing, delivering, and managing curriculum across an innovative technology program. She was co-founder and Chief Community Officer for Betidings, a social networking start-up for event discovery.

Treena is an avid user of Twitter; a keen cyclist & professional cycling fan; and outdoor enthusiast. A professional bike fitter in her spare time she is passionate about creating a comfortable experience for new riders.  Despite being a ‘recovering physicist’ she remains an advocate for public understanding of science / technology and observer of technology trends.

Follow @tgrevatt on Twitter:

Event details:

When: Wednesday October 7, 2015

Where: Fox and Feather Pub (283 Elgin St. – private room, second floor)

Time: Doors open 5:30 PM | Presentation (including food order) 6 PM

Cost: $10 (does not include meals or drinks)

CLICK HERE to register.

Event Recap: Data for #MentalHealth, Nov. 20, 2013

1472099_368812726588188_1368693414_nOn November 20th, Girl Geek Dinners Ottawa wrapped up the 2013 season with guest speaker Shelley McKay. Shelley is a strategic consultant who is leading a pilot project that will use social media, analytics and predictive models using keywords and phrases associated with known risk factors, to identify youth suicidal behaviours/ideations at the earliest possible point. Shelley launched this project after her daughter tried to take her own life and subsequently experienced first hand how fractured our health care system is when it comes to youth mental health.

What Shelley is proposing with her pilot project is to utilize existing government monitoring tools to monitor social media channels for our at-risk youth. The program, she explained, can process 85,000 word a minute. A minute!! And it’s able to place context to the key words being processed. Meaning, the program knows the difference between someone saying they are going to “bomb a city” and a comment such as “that show was the bomb!” In the context of monitoring our youth, the program can analyze their mood, track mood trends and language patterns so parents, schools and hospital can take a proactive care approach rather than a reactive one. This is the first goal of the project. The second goal, Shelley explains, is to reduce the pressure on our region’s emergency rooms by proactively identifying youth in crisis and directing them to appropriate treatment.

Now as a marketer, you might be asking how it is possible to monitor people with our current privacy laws. Attendees asked just that. This, of course, is one of the hurdles that Shelley is currently taking on. Partnered with SAS, a leading company in ‘big data’, Shelley and her team are working with our government, schools, hospitals, such as The Royal Ottawa, and health officials to make this project concept a reality.

If you’d like to learn more about Shelley’s project, give her a tweet: @McKayShelley.






Thank you again to our door prize sponsors! 





GGD Ottawa presents: Data for Mental Health – November 20th

Shelley McKayOf the 6.7 million people who have a mental health problem, about one million are children and teenagers between nine and 19 years old. The high cost of treatment and care of teenagers with mental health concerns and the lack of available services is a serious problem in Canada. Emergency room visits often occur when youth are in a crisis state and outcomes for these youth are poor. Suicide is the second leading cause of death among Canadian youth. Suicide is influenced by social media as well as social and environmental factors.

Can social media data serve as an effective early warning system to help prevent such tragedies?

Join us on November 20th as strategic consultant Shelley McKay answers this question as she discusses the pilot project she is leading that will use social media, analytics and predictive models using keywords and phrases associated with known risk factors to identify suicidal behaviours/ideations at the earliest possible point. This project is a first in Canada and the outcome objective of the project is two-fold: proactive rather than reactive support for our youth and reduce the pressure on our region’s emergency rooms by proactively identifying youth in crisis and directing them to appropriate treatment.

Shelley is a strategic consultant living with PTSD, working to integrate mental health into National Health Strategy and to raise funds to deliver more mental health services.  She is a former Canadian National Team athlete and Woman of Distinction Award winner. Through keynote addresses and lobbying, Shelley shares her personal experiences and challenges in an effort to inform the public, media, employers, government and healthcare communities about the urgent need to build a more coordinated national healthcare strategy by including initiatives and strategies to meet the needs of people impacted by mental illness.

Event details:

When: Wednesday, November 20, 2013

Where:  SideDoor (18 York Street) NOTE NEW LOCATION

Time: Doors open at 5:30 p.m.

Event starts at 6:00 p.m. (including food order)

Event ends at 7:30 p.m.

Cost: $10.00 (does not include meals and drinks)

CLICK HERE to reserve your spot for Wednesday, November 20th. We hope to see you!


Thank you to our door prize sponsors!