Posts Tagged ‘women and tech’

Partner event, March 2: “It’s 2016!” Solutions for the gender gap in STEM

womenSTEM“It’s 2016!” Solutions for the Gender Gap in STEM with Girl Geek Dinners Ottawa (@ggdottawa), Women in Communications & Technology, NCR, (@WCT_NCR) and Women Powering Technology (@WPTOttawa).

This event will feature interesting discussions about how the gender gaps in technology, telecom and media can be addressed. We will have guest speaker Jane Wilson, Director, Women Services and Resource Development at Community MicroSkills Development Centre. Here’s a recent media interview with Jane:

Last year’s event sold out early so get your tickets now!

When: Wednesday March 2, 2016 – 7:00 PM to 9:30 PM
Where: Shopify, 150 Elgin St 6th floor
Cost: $12 early bird, $15 (after Feb 25), includes two drinks and light appetizers



7:00-7:30 Informal networking
7:30-7:45 Welcome intros from GGD/WCT/WPT
7:45-8:30 Talk and Q&A with Jane Wilson
8:30-9:30 Small group discussions

Fireside Chat with Leading Female Entrepreneur, Camp Tech’s Avery Swartz

Join us along with event partner WCT National Capital Region (@wct_ncr) for an evening with esteemed entrepreneur and founder of Camp Tech, Avery Swartz. (@AverySwartz / @CampTechCo)

avery_image small

Learn about Swartz’s journey as a female entrepreneur in the tech space, and how she has built one of the nation’s foremost tech training companies.

The evening will include:

6 – 7 pm – Networking
7 – 7:30 pm – Fireside Chat with Avery Swartz, Founder Camp Tech
7:30 – 8:00 pm – Open Q&A session with Avery Swartz
8:00 – 9:00 pm – Networking

Wine will be provided.

When: January 21st, 2016

Time: 6:00 PM  – 9:00 PM

Location: HUB Ottawa, 71 Bank Street, Ottawa, ON K1P 5N2

Event Fee: $20 (all GGD members register at Member rate)

CLICK HERE to register.

TONIGHT! Wine Down (December Edition) with @WCT_NCR

holiday-wineWe’re enthusiastic to partner with Women in Communications and Technology National Capital Region Chapter (@WCT_NCR) for tonight’s Wine Down December Edition! Join us at Hintonburg’s 10fourteen (@10fourteen) from 5:30 to 7:30 pm to network and chat about current issues and technology, and enjoy 10fourteen’s ever-changing Discovery Monday wine menu.

Registration for this edition includes one complimentary glass of wine from the 10fourteen Discovery Monday selection available that evening and hors d’oeuvres. Other beverages and food options will be available, but are not included in the price of registration.

CLICK HERE to register. 

GGDOttawa presents Internet of Things (IoT) – October 7, 2015



The internet of everything is everywhere. It’s nigh on impossible to avoid mention of the hottest new wearable device or self-driving car in the media these days. But what is it, why should we care and what does it mean for businesses? Is it over-hyped, or the next big thing?

Did you know:

  • Experts estimate that the IoT will consist of almost 50 billion objects by 2020.
  • By 2019, the Enterprise IoT sector is estimated to account for nearly 40% or 9.1 billion devices.
  • The UK Government allocated £40,000,000 towards research into the Internet of Things in their 2015 budget.
  • The concept of a network of smart devices was discussed as early as 1982, with a modified Coke machine at Carnegie Mellon University becoming the first internet-connected appliance, able to report its inventory and whether newly loaded drinks were cold.

Understanding the market potential and where to place bets in the internet of everything is as unwieldy as the name suggests. There exists a multitude of communications protocols, nascent ecosystems and emerging service & business models creating a complex landscape for market entrants to penetrate. Companies, established and new, are lining up for a piece of the business and placing their bets. Who will emerge victorious?

In this talk Treena will discuss some of the technology, market and patent trends driving the internet of things.

Speaker Bio:

Treena headshotTreena Grevatt (@tgrevatt) is Director of Marketing, Intellectual Property Services at TechInsights (@techinsightsinc), an Ottawa-HQ’d global provider of technical analysis and patent portfolio services to the world’s leading technology firms.

She holds a Ph.D. in ultrafast laser spectroscopy and a BSc in physics with laser science from the University of Southampton and worked for seven years in high speed laser manufacturing at Nortel. Treena was formerly Product Manager at DISTIL Interactive, an award winning web-based learning games start-up. Prior to that she served as a Professor and Program Coordinator of the Bachelor of Applied Technology degree in Photonics at Niagara College, with responsibility for designing, delivering, and managing curriculum across an innovative technology program. She was co-founder and Chief Community Officer for Betidings, a social networking start-up for event discovery.

Treena is an avid user of Twitter; a keen cyclist & professional cycling fan; and outdoor enthusiast. A professional bike fitter in her spare time she is passionate about creating a comfortable experience for new riders.  Despite being a ‘recovering physicist’ she remains an advocate for public understanding of science / technology and observer of technology trends.

Follow @tgrevatt on Twitter:

Event details:

When: Wednesday October 7, 2015

Where: Fox and Feather Pub (283 Elgin St. – private room, second floor)

Time: Doors open 5:30 PM | Presentation (including food order) 6 PM

Cost: $10 (does not include meals or drinks)

CLICK HERE to register.

Partnered event with WPT & WCT, April 21


We’re pleased to announce an event partnership with Women in Communications and Technology (WCT) and Women Powering Technology (WPT) Ottawa Chapter taking place April 21 at the brand new Shopify office on Elgin Street.

Learn what it’s like working at the fastest growing start-up in Ottawa from our Shopify guest speakers. You will also hear the mission and mandate of WCT and WPT. This will be followed by small group discussions on topics to help you advance your career and achieve your goals in technology and communications.

Click here to join us for a #womenintech joint social!

Thank you to our door prize sponsors:


#GGDOttawa February 2015 Event: Drones

You may have heard using drones to deliver packages or the Canadian military using drones in battle, or law enforcement using drones as tactical tools.

Unmanned vehicles, a.k.a. drones, are used today in more ways than we might realize.

Allison MalloyAllison Malloy, software engineer at Kongsberg Gallium, joins us Wednesday, February 25th to discuss how drones are used in commercial situations (like as well as agriculture, law enforcement, underwater exploration, and in defence/military sectors.

Allison is a software engineer turned project manager with a Bachelor of Applied Science and a Masters of Systems and Computer Engineering.  She ‘stumbled’ into the defence industry 13 years ago and hasn’t looked back. Allison will share with us her own work on the command and control aspects of drone usage; her work in the Canadian defence industry; and how those two worlds intersect with other better known technology fields such as web development, graphic design, and video gaming.

Event details:

When: Wednesday February 25, 2015

Where: Fox and Feather Pub (283 Elgin Street – 3rd floor private room)

Time: Doors open at 5:30 p.m. | Event starts at 6:00 p.m. (including food order) | Ends at 7:30 p.m.

Cost: $10.00 (does not include meals and drinks)

CLICK HERE to reserve your spot!

Thank you to our community partner:

Ottawa Digital Marketing Meetup

Thank you to our door prize sponsors:



Jan 29th Event: The Art of Storytelling

melanie coulsonMelanie Coulson, United Way Ottawa’s Director, Communications and Content, has been telling stories since she was about two years old. She turned this passion for characters, setting and plot into a profession. Melanie (@mel_coulson) has more than 15 years experience as an award-winning senior-level journalist in the country’s top newsrooms. She has worked in digital media since 1999 – she was‘s first hire as the news organization shaped what would become its online operation. She continues her love for delivering good stories about the lives changed by United Way Ottawa; and teaches digital journalism at Carleton University’s School of Journalism and Communication.

Join us on Thursday, January 29th as Melanie discusses how
understanding your audience will allow you to create compelling content that begs to be shared. She will delve into the United Way’s digital content strategy and how they use online media to engage donors and show how they are changing lives. As a former journalist, Melanie believes no stone should be left unturned – so come with your questions!

Event details:

When: Thursday January 29, 2015

Where: Black Tomato (11 George Street, Ottawa)

Time: Doors open at 5:30 p.m. | Event starts at 6:00 p.m. (including food order) and ends at 7:30 p.m.

Cost: $10.00 (does not include meals and drinks)

CLICK HERE to reserve your spot!


Event Recap: How to Measure Success in Social Media

Do you know how to gather the right data to help you achieve your business goals? Are you looking for new ways to measure social media success?

On November 26, Shawna Tregunna, founder of ReSoMe (Relevant Social Media), helped answer these questions and showed attendees how to maximize readily accessible data to measure success in social media activities.

When developing a measurement strategy, it’s important to answer what makes a great metric. Two factors should be considered: what type of measurement is relevant to the success of the business and does the measurement provide actionable insights.

Once you determine how to measure your social media data, next step is figuring out what you have to compare the data to in order for it to be purposeful for the business.

Shawna provided a great model explaining the marketing sales funnel and its customer touch points the buyer journey:















Here are four key metrics to help measure the success of your funnel:

  • Number of opportunities in your funnel and the rate at which you are acquiring these opportunities – or arrival rate.
  • The total possible value of every deal in your funnel or total funnel value.
  • Average amount of time prospects are in the sales funnel until they are acquired.
  • Average percentage of closes that your team effectively navigates through your funnel.

Shawna advises to not make the mistake of front-loading your sales funnel hoping that it will result in more sales. Take the “Groupon effect” as an example. Offering a truck load of special offers or discounts that attracts volume may not be viable if you don’t have a solid grasp on how your business is currently performing. The key is to making sure your prospects are qualified leads and you’re capable of nurturing them through the sales process and maximizing the impact points in which the leads encounter. Impact points represent the impact on the ability of your business to make money. Every impact point has the ability to make or lose money. For example, employees fall under Cost Centre, but by enabling and encouraging employees on social media, this is an opportunity to turn a cost into a profit.

Impact Points

Profit Centre Savings Centre Cost Centre




User-generated content


Support Centre



Another method to maximize social media data is integrating with your CRM (customer relationship module). By including customer social media information, you can tie online actions to specific clients within the sales process. Facebook ads also allow you to customize your target audience by email. If your clients email is associated with their Facebook profile, you can create targeted ads and messaging just for clients or prospects.

Shawna capped off the presentation with suggestions for free tools that can help you track and measure:

  • – shows interests of followers, location and influencers.
  • Klout – good tool to measure influencers. More than 30 or 40 Klout score represents good/notable standing.
  • Riffle – tells you which tools your competition is using, your ratio of posts (new posts, retweets and replies – are you just pushing content or engaging on a regular basis), and top hashtags.
  • Alexa – learn how your website is ranked via traffic, but ensure you understand your business goals to understand purpose of traffic. Can also provide you with competitive analysis. If social media is driving traffic to your website, what’s your activity compared to your competitors?
  • Moz link data – measures the quality of inbound links. For example, when you Google search cars in Ottawa, who ranks first? Google takes linking into consideration when ranking search results. How can social media help influence your ranking? Maximize influencers and audience engagement so they direct traffic to your website.

Click here to view Shawna’s presentation Accessible Metrics that Matter. You can also check out our hashtag feed to read what attendees shared and check out our event photos on Facebook.

Don’t forget to save the date! Our next Girl Geek Dinner Ottawa event will be January 29, 2015 featuring Melanie Coulson about how charitable giving is now hi-tech. Stay tuned for more details!

On behalf of the GGDOttawa Organizing Team, have a safe and happy holiday! 

How to Measure Success in Social Media: Magic of Data

Shawna TregunnaShawna Tregunna is the founder of ReSoMe (Relevant Social Media) a social media centric online marketing agency.  She specializes in community management and engagement outsourcing, content creation and creative design.  Her company’s specialized teams bring brands to life online.

Shawna’s goal is to help businesses and professionals successfully integrate social media into their marketing mix. She widely proclaims that the magic is in the data! She is a firm believer in trends, demographics, statistics and patterns, and with her research team, has developed systems and processes that use the data to find accessible target markets online.

Join us on Wednesday, November 26th as Shawna delves into the magic of data and shows our members how to maximize readily accessible data to measure success in social media activities.

Event details:

When: Wednesday, November 26, 2014

Where: Maxwell’s Bistro (340 Elgin St – upstairs)

Time: Doors open at 5:30 p.m.

Event starts at 6:00 p.m. (including food order)

Event ends at 7:30 p.m.

Cost: $10.00 (does not include meals and drinks)

CLICK HERE to reserve your spot!

Thank you to our sponsor:




GGDOttawa Season Social June 25

girl geek dinner ottawa, geekfest, ggdottawa

Calling all Girl Geeks! You’re invited to our Season Social (a.k.a. last event of the season) for a night of fun, food and networking!

Join us for a Geek-fest on Wednesday, June 25 to mix and mingle with your fellow Girl Geeks and past speakers, and take part in some geeky games and activities! Did you miss an event and topic you wanted to learn about? This is a great opportunity to connect again or for the first time with past speakers and learn more about their expertise. Unlike past events, we will provide food instead of ordering individually from the menu. If you register and have dietary restrictions or preferences, please email us at And as always, we will have amazing door prizes!

Seats are limited, register now! 

When: Wednesday, June 25, 2014

Where: Maxwell’s Bistro (340 Elgin St.)

Time: Doors open at 5:30 p.m.

Thanks to our door prize sponsors!